

| Arnold Kransdorff - Credentials
In London he worked for a trade newspaper and financial news agency in Fleet Street before joining the Financial Times for 10 years, first as a sub-editor and then as a financial commentator on the Stock Exchange and a writer for the newspaper’s Management Page, where he was awarded the prize of “Industrial Feature of the Year” in 1981. In 1984 he founded London-based Pencorp group, a knowledge management consultancy and publishing company helping organisations cope with the stop-start consequences of the flexible labour market. With a wide historical knowledge of industry and a deep understanding of the strategic and tactical issues facing international business, he is an enthusiastic proponent of the principles of the Learning Organisation, in particular experiential learning, post-project auditing, benchmarking and using corporate and business history as a management development tool. He trail-blazed the technique of Oral Debriefing and the use of explicit corporate history as experiential learning tools. He is the innovator of the concepts known as corporate amnesia and Experience-Based Management (EBM). His book on the former ("Corporate Amnesia", Butterworth Heinemann, Oxford ISBN 0 7505 3949 0, Cite Publishing, Taiwan ISBN 957-667-810-2), which addresses the wide neglect of corporate and business history as an educational and management tool, was short listed for the MCA's 'Management Book of the Year' prize in 1999 and selected as one of 800 titles worldwide to launch Microsoft Reader eBooks program in 2000. The other concept he has developed – EBM, a decision-making tool for business educators and management trainers – is the subject of a book currently in preparation. He is widely published in academic and trade journals, and national newspapers, his writings earning him an Award of Excellence in 1997 from Anbar Management Intelligence, the world's leading guide in management journal literature. His other credentials: • A Visiting Fellow at Nottingham
University Business School Institute of International Business History
(UNIBHI). He lives in north London. In his spare time he enjoys boating on the inland waterways. He is also an urban beekeeper and a keen family geneologist (reference http://www.goldfinch.demon.co.uk/familytree/surnames.htm). Contact: Tel: (44) 020-8455 7828
or (44) 020-8458 9343. email: ak@corporate-amnesia.com
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